Project Overview

Relaunching the iconic KRONK brand was a chance to honor its legacy while shaping its future. I developed brand assets that captured its history and identity, and digital presence.

Restoring an Icon

Being part of the KRONK Gym brand relaunch was about more than just design—it was about revitalizing a legacy. I worked to develop assets that not only honored KRONK’s unmistakable identity but also positioned it for the future. From refining classic visual elements to creating fresh, cohesive branding across apparel, digital platforms, and marketing materials, every detail was crafted with authenticity in mind. The challenge was to evolve the brand without losing its soul, ensuring that KRONK’s storied past and championship mindset were reflected in every touchpoint.

Respect the Legacy. Elevate the Future

Modernizing an iconic brand like KRONK is about evolution, not reinvention. The challenge was to refresh the brand’s presence while staying true to the grit, heritage, and championship spirit that made KRONK legendary. Every design choice—from refining classic visuals to enhancing digital touchpoints—was made with respect for its deep-rooted history. The goal wasn’t to change KRONK, but to ensure its legacy remains powerful and relevant for a new generation. By blending modern aesthetics with timeless identity, we kept KRONK’s essence intact while preparing it for the future.

Logo

Redesigned the iconic KRONK Boxing logo to honor its rich heritage while bringing new energy to the brand. The updated mark preserves the bold, gritty spirit that defines KRONK’s legacy, while refining its form for modern applications across digital and physical platforms.

Typography

Carefully selected typography that echoed KRONK’s tough, no-nonsense identity—bold, unapologetic, and instantly recognizable. The typeface was refined to balance legacy with versatility, ensuring it felt authentic in both classic merchandise and modern digital contexts.

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Color

Subtly refined KRONK’s signature colors to maintain their iconic presence while improving versatility across modern mediums. The updated palette stays true to the brand’s roots but is optimized for digital clarity, print consistency, and broader visual application without losing its bold impact.

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